We start this edition of Live Wire on a sad note as we were all thrown into mourning with the unexpected passing of one of our most dedicated HIV advocates, Marcel Van Soest, former Executive Director of the World AIDS Campaign (WAC) who died on September 21st, 2011. As Chair of the WAC I worked closely with Marcel and always found him to be passionate and personable, humble and humane, committed and compassionate. He gave all of his considerable talents to his work, often at great personal sacrifice. Marcel will be greatly missed and we shall all try to honor his memory and his work with our continued tireless efforts to respond to the issues of HIV with the same dedication and commitment he employed throughout his life. To that end we have some very special events that you should look out for like our upcoming new creative campaign which will feature some of the biggest Caribbean names in sport today. Also our upcoming Executive Summit which will undoubtedly be one of the many highlights of WAD 2011.

Remember to keep checking your mailboxes for your quarterly editions of Live Wire and in the meantime chat with us on www.iliveup.com via the chat, blog or forum or visit our facebook site. For earlier editions of Live Wire and our Caribbean Weekly News Roundup please visit our spruced up homepage at www.cbmphiv.org.
Allyson Leacock, Executive Director, CBMP

STAY TUNED! Caribbean Track Stars Coming to LIVE UP!

It's time for us to launch another campaign and this one is all about the power of Caribbean track stars making international headlines! These stars will form the core of our campaign by endorsing LIVE UP and are committed to motivating and inspiring change by the way they live their lives and the messages they bring. We're extremely grateful to UNICEF for partnering with us in this exciting new phase of our work!

DIGICEL/CMBP TEXTING CAMPAIGN ENTERS
ITS FOURTH YEAR: GUYANA FIGURES UNPRECEDENTED

It's been four years and over sixty- four thousand text messages since Digicel and CBMP launched this "first-of-its-kind" initiative enabling Digicel customers to receive local HIV referral services and information via SMS technology. With the success of this initiative the CBMP is ramping up its promotion with a new PSA for web and on-air broadcast by the 110 CBMP broadcast members across the 24 member countries in the Caribbean region. While our numbers have grown steadily over the years, one consistently high achiever has been Guyana.
FOR FULL STORY CLICK HERE

DID IT WORK? CBMP WANTS TO KNOW!

For the past 5 years, the CBMP has rolled out 4 creative campaigns yielding over 53 TV and 43 radio PSAs as they aimed to share HIV information, reduce stigma and ultimately change behavior now they want to know – Did it work? In the coming weeks, with support from UNICEF, CBMP has contracted CARIMAC to conduct audience surveys to get feedback on the LIVE UP campaigns. Look out for interviewers wearing our LIVE UP t-shirts in the field to give your feedback on LIVE UP! CBMP has also made the survey available online by going to www.iliveup.com and clicking on the "Survey" button or you can just click the button below.

CBMP WAD SUMMIT

It's been five years since the inaugural CBMP summit which saw just over 30 regional broadcasters from 20 countries signing on to the Bridgetown Declaration. The CBMP now has 110 broadcast members from 24 countries and it's time to re-energize and reinvigorate our efforts! The CBMP will be hosting a Media Leaders Summit on World AIDS Day 2011 to not only engage the Caribbean media on its response to HIV in the region but also to launch the new LIVE UP campaign for 2012. This summit will demonstrate the many symbiotic relationships and the benefits that have accrued to Caribbean HIV responses from such partnerships over the 5-year life of the CBMP. The CBMP will bring its media executives to this major Summit in order to re-energise their commitment to HIV and CBMP's mandate by re-orienting their focus to the work that has been done, the lessons learnt and the work that now lies ahead at this juncture. Please keep checking your mailboxes for details on the CBMP WAD Summit coming up in December!

LIVE UP CARISMA II PROJECT AWARDS

CBMP members can look forward to two new exciting and information packed programmes! Under the PSI/CBMP LIVE UP CARISMA II Special Project Awards Programme for Jamaican Member stations, CVM has produced the edgy documentary "Man a Gallis" which looks at the phenomenon of Jamaican men and multiple sexual relationships as it relates to HIV. RETV produced "Popular Culture and HIV" which explores the views of some of the island's most popular entertainers on HIV. FOR FULL STORY CLICK HERE

THE BLOCKO
Live Wire is especially pleased to highlight the new Grenadian public awareness series called "The Blocko". This series is produced by Amanda John, a CBMP trained journalist and HIV Advocate, and her team at Brainstorm Productions. The twelve part series begins with host Andy Roberts with a few vital resource people engaging the so-called 'boys' (and girls) on the block in the Mount Rich community of St. Patrick's. It gives a candid exploration of exactly how the "boys on the block" are dealing with HIV issues in their personal lives and in their communities. FOR FULL STORY CLICK HERE

AMANDA JOHN – FROM JOURNALISM TO ACTIVISM
Today Live Wire salutes Amanda John, a CBMP trained journalist, who is no stranger to health journalism. In fact as her knowledge and grasp of health issues have grown she has been consistently awarded for her efforts, locally, regionally and internationally. During her time at Grenada Cable Vision Community Channel 6, she was the segment producer for CC6 News Night's feature and programme Health Watch, the Winner of the Media Workers Association of Grenada Best Tourism Feature Award in 2006 and she has received the Pan American Health Organization's Media Award for Excellence in Health Journalism.
FOR FULL STORY CLICK HERE

THIS IS HOW WE LIVE UP!
In this quarter Live Wire is pleased to feature Trinidad and Tobago's 94.1 FM (Boom Champions), of Radio Vision Limited, who have crafted HIV & AIDS public awareness drives based on national events that have a mass audience and youth appeal. By hosting quarterly mobile drives to bring awareness to its listeners across the island, this station demonstrates how to LIVE UP! Live Wire spoke to Chief Executive Officer O'Brian Haynes about the way the station has evolved, how it keeps in touch with its audience and got his feelings on where HIV and AIDS awareness work should be targeted locally and regionally.
FOR FULL STORY CLICK HERE

GET YOUR KNOW ON: REPORT ON GENDER & SEXUAL VIOLENCE: A PILOT SURVEY OF SELECT FAITH - BASED COMMUNITIES IN BARBADOS
Engaging the faith based community has been a delicate and well choreographed process for the CBMP with willing partners in the Barbados Evangelical Association (BEA) passionately led by Rev. Dr. Nigel Taylor. Together with valuable support from UNAIDS, a pilot study on gender and sexual violence among faith based communities was conducted. In the first two weeks of May 2011, Independent Consultant Richard Carter conducted the study, which examined the incidences of gender and sexual violence among members of select church congregations as well as the public's perception of the church's role in influencing or mediating in related scenarios. The results of this study were produced into a broadcast programme distributed to members in the last CBMP Programme Package.
FOR FULL STORY CLICK HERE

The July - September 2011 Track Stars are Caribbean Broadcasting Corporation (CBC, Barbados), Caribbean Media Corporation (CMC, Barbados), Great Belize Channel 5, The National Broadcasting Corporation of St. Vincent and the Grenadines, CTV (CPTC, Jamaica).

These CBMP members have provided tracking information most reliably for the months of July - September 2011. 
Please remember to track your information at http://www.cbmphiv.com/load-page.aspx?ReturnUrl=/broadcaster/Default.aspx

     UPCOMING EVENTS

* Segments of LIVE UP: The Show (LUTS) are produced by CBMP member broadcasters on a revolving basis. Members in good standing from the focus regions for each segment will be invited to attend these workshops on a rolling roster, reaching as many territories and themes as possible. Please contact Michele Yearwood with segment ideas or for more information.

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