The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP)
is an unprecedented coalition of major Caribbean commercial and public broadcast companies.
NOT A MEMBER?
Formulaire d'Adhesion du PMDC
As part of the CBMP's commitment to increasing HIV/AIDS-related local programming as well as to increasing training opportunities, various regional activities and programs have been created. Here, you can find information on the Project Awards program, local training workshops held or being planned, and information on relevant CBMP meetings and conferences.
The regional presence was positively felt at this year's International AIDS Conference which was hosted in Washington D.C. from July 22nd – 27th, 2012 and this was best captured by Dr. Edward Greene, UN Secretary General Special Envoy to the Caribbean on HIV, when he noted about the CBMP that "Its role in carrying programmes at the 19th International AIDS Conference targeted at sex workers, drug users, Caribbean migrants and homophobia in general allowed the Caribbean stories, with their achievements and special challenges, to be highlighted in an international forum. And this is significant. Without CBMP the voice of the Caribbean would have been muted and the face of the Caribbean, an oblique image. Indeed if it did not exist we would have had to invent CBMP." The CBMP took 12 regional journalists to the Conference where they participated in a training workshop before the conference which prepared them for covering a conference of this magnitude as well as building their production skills for upcoming segments for LIVE UP: The Show.__________________________________________________________________________________________________
Various resource persons came together to ensure that the journalists were well equipped to handle the conference. CBMP Chair, Dr. Carol Jacobs shared her expertise in the workshop as a Resource Person addressing why media matters in the response to HIV. Ainsley Reid, who has been a Resource Person for these workshops in previous years, also lent his experience in sharing with the journalists how to address the issues of PLHIV as a focus on Most At Risk Populations (MARP). Corey Lane, LIVE UP Hero representing the Youth as part of MARP also actively drove CBMPs social media coverage throughout the conference. Ian McKnight, Executive Director of Caribbean Vulnerable Communities Coalition (CVC) addressed the issues affecting Men who have Sex with Men (MSM) and Sex Workers (SW) as part of educating the media on what they can do in reporting on MARP. Dr. Ernest Massiah, Director of UNAIDS Regional Support Team, provided key information on the epidemic in the Caribbean and what we need to do differently. Dame Suzette Moses- Burton, Chair of Caribbean Network of people living with HIV (CRN+), as one of the Co-Chairs of IAS presented on the Goals of the conference. Pierre Peyrot, Manager of the IAS Media Centre guided journalists on how to navigate the centre. Joanne Silberner, Lecturer on HIV Reporting at University of Washington guided journalists on how to report on a conference this large with competing sessions and award winning Producer and Director, Renata Simone spoke about the making of her just released documentary "ENDGAME: AIDS in Black America"(July10th on PBS).
The CBMP provided facilities for the journalists to file daily stories about the conference back to their stations in the Caribbean. For the first time during this conference, CBMP had its own crew to facilitate filming, editing, producing and filing these stories online and not via satellite. The Caribbean journalists produced 21 news stories during the conference that are all posted on Youtube and were telecast across the Caribbean. All stories and features may be seen on the CBMP LIVE UP Youtube Channel.
The CBMP continues to find innovative ways of responding to HIV in the region. This is most evident recently during the CBMP Annual Executive Meeting which was hosted on August 14th, 2012 in The Barrington Room of Antigua's Grand Royal Antiguan Hotel. CBMP members were treated to 2 exciting sessions geared specifically toward updating them on the achievements of the Partnership thus far and its goals for the future as well as their roles as media practitioners in the regional response to the epidemic.
The first session took the format of a 'live' broadcast with a 'Newscast' anchored by Mitzi Allen of HAMA TV in Antigua and new member of the CBMP Steering Committee. During this 'Newscast' members were treated to an exciting interview with the CBMP Chairman Dr. Carol Jacobs on issues of sustainability and the use of Social Media and the engagement of broadcasters in the response to HIV in the Caribbean. The CBMP also unveiled for its members the new online interactive game LIVE UP The Fight which focuses on HIV and STIs. Another innovative project highlighted at the meeting is the new deck of LIVE UP playing cards - each card has an important message and information about HIV.Following the success of the recently held LIVE UP Man-a-Man Youtube Video Competition in partnership with PSI Caribbean, a panel discussion examined the youth perspectives provided by the entries on Masculinity and Fatherhood. The panel was made up of members of the Judging Panel for the competition namely Ian McKnight, CVC representing vulnerable communities, Leah Marville, Attorney-at-Law, Ms. Barbados World and CBMP Board Member representing Youth and Ainsley Reid, GIPA Coordinator and CBMP Board Member representing PLHIV. The panel and members viewed the top 3 winning videos and discussed the effectiveness of the competition and the power of the methodology used to engage the voices, thoughts and creativity of young Jamaicans in their perceptions of fatherhood and masculinity. They felt the issues of gender based violence, women and girls, Caribbean constructs of masculinity and stereotypes of homophobia were all addressed through the entries and provided powerful material. The consensus was that MARPs had a voice through this initiative and the research done at the competition Awards Ceremony by Hope Enterprises showed that the audience felt this approach (use of entertainment and social media) was the best approach to engage Caribbean audiences on these topics. The video entries are all on the CBMP Youtube Channel.
GOING FOR THE GOLD
THE CBMP AND AN AIDS FREE GENERATION: Dr. Edward Greene, UN Secretary General Special Envoy to the Caribbean on HIV, engaged CBMP Media Executives in a riveting session during this year's Annual Executive Meeting in the island of Antigua. Using the timely analogy of the magnificent performance by the region in the recently concluded Olympiad in London, Dr. Greene capitalised on the Caribbean's pride in having the fastest man on earth who always goes for the gold and suggested that the region's media too must 'go for our goal' of achieving an AIDS-free generation. In his session, Dr. Greene highlights the challenges we face in dealing with the issues of HIV in the region and also explores the importance of partnerships such as CBMP and PANCAP in achieving the region's goals. He noted that "CBMP's Strategic Planning Activity has indicated its four main programmatic objectives... The realization of these objectives no doubt will play a critical role in the Region achieving its goal of an AIDS-free generation." Please see below for Dr. Greene's complete session below:
Going for Gold:
The Caribbean Broadcasting Media Partnership and an AIDS Free Generation
Dr. Edward Greene
UN Secretary General Special Envoy for HIV in the Caribbean
It is my pleasure to have been asked to give this address to the 5th AGM of the CBMP. This meeting comes at a time when the people of the Caribbean are celebrating the magnificent achievements of our athletes who have won an unprecedented number of eighteen (18) medals at the recently concluded 30th Olympiad in London. These include six (6) gold medals and one of the three world records broken in track and field. Although the total number of medals does not match that of countries such as the USA, China and Russia, Sir Ron Saunders, the respected commentator, in his article reproduced in several Caribbean newspapers over the last weekend, poignantly illustrated that on a per capita basis the Caribbean actually topped the list. In the New York Times of 13 August 2012, the sports statistician confirmed that based on population size, Grenada tops the medal list, followed in second place by The Bahamas and Jamaica, Trinidad and Tobago in fifth place and the USA 23rd.
The performances of our heroes, chief among them, the living legend, Usain Bolt and Shelly-Ann Fraser-Pryce of Jamaica, Kirani James of Grenada, Keshorn Walcott of Trinidad and Tobago; and the Jamaican and Bahamian Men's relay Teams, must be celebrated. As we embrace their achievement, let us also be inspired to greater levels of endeavours in our respective spheres. Nothing less than gold will bring about an AIDS-free generation, for it is a generation characterized by the virtual elimination of mother-to-child HIV infection, substantial reduction in HIV incidence and timely access to life-saving therapy which includes the best available drugs. A very tall order, and for the skeptics - wishful thinking and a "dream". But we dare to dream!
Why do we dare to Dream of an AIDS Free Generation?
We dare to dream of an AIDS-free generation, because we believe it to be achievable. It is our goal. It is our gold.
The recently concluded 19th International AIDS Conference in Washington DC, at which the CBMP played a prominent role, highlighted the fact that at no time before has there been so such optimism about the possibility of an AIDS Free Generation. Deaths and infections are down in those parts of the world most ravaged by the diseases, while the number of people on treatment has risen 20 percent from 2010 to 2011, reaching eight million people in needy countries.
In these past 30 years since the first diagnosis of AIDS, we have turned back the tide "step by painful step". But painful, yet hopeful steps by activists, community leaders, the media, among others, have today, enabled a global response that has reached significant landmarks evidenced by: greater access and more affordable antiretroviral drugs, transformed drug development, involvement of patients in clinical research, reduced stigma against and increased understanding of key populations including people with AIDS, men who have sex with men (MSM),commercial sex workers (CSW) and drug users. Cumulatively, these have halted the overall spread of the disease and its most disastrous effects on development.
In the Caribbean, for example, incidence of new HIV infections has been reduced by 14% between 2001 and 2011. In the same period, an estimated 67% of people with AIDS have access to ARVs. Prevention and treatment programmes have cleared the way for the Region to become the first in the world to eliminate mother to child transmission by 2015. Some countries like St Kitts and Nevis and Saint Lucia have recorded no incidence of MTCT since 2006-2007. Yes, there is much to celebrate.
But the Caribbean still remains second only to Sub-Saharan Africa with 13,000 new infections, 1.100 of which are newly born children (2011). There are still alarmingly high rates of the disease among the men who have sex with men - as much as 33 per cent in one country. Increasing rates among youth between 15-29 years old and women and girls, which, in the latter case, sexual abuse is a contributory factor, is indeed cause for concern and accelerated action. THERE IS NO ROOM FOR COMPLACENY. While we must celebrate the fruits of the sprints, which have so far reminded us that yes we can, the marathon is still to be won. There is still much work to an AIDS-free generation. There is work to ensure that there are no reversals in the gains so far made; work to ensure the special needs of key populations, including the disabled are addressed; stigma and discrimination are eliminated; resources to support programmes are obtained. Of course, one of the biggest boosts to the achievement of an AIDS-free generation is an HIV vaccine, which scientists at the 19th IAC believe is within reach. But in the meantime we must respond aggressively to the challenges which stand between us and our goal.
Confronting the Challenges
As we reach for gold, the lessons drawn from the around world have demonstrated the need for innovative solutions to practical problems. The Political Declaration resulting from the UN High Level Meeting on HIV and AIDS in 2011 agreed to achieve targets for HIV prevention by 2015, in an effort to reach zero new infections. The conversations taking place point to several requirements for achieving this goal. Among them:
i) "combination HIV prevention" which, based on the evidence, is most effective when it includes a mix of biomedical, behavioral and institutional elements tailored to the local epidemic as well as the notion of treatment as prevention ;
ii) financial and technical resources to support programmes, require diversifying funding sources through shared partnership to fill resource gaps and ensure sustainability;
iii) strategic information that helps to deliver the greatest returns to investments; and
iv) empowering people to overcome stigma and discrimination which are among the major factors fuelling the epidemic.
The Caribbean has established a number of responses to these challenges and in this regard has demonstrated a model that is unique in the world; in much the same way that Jamaica has developed a system that continues to produce sprinters of the highest international caliber. The establishment of PANCAP, approximately 11 years ago has been recognized as an international best practice on the basis of an innovative institutional and governance arrangement which includes governments, NGOs, the private sector, the media and the development partners. PANCAP has functioned effectively through a coordinating mechanism as the hub of the network, and a Caribbean Regional Strategic Framework around which it mobilizes resources for regional programmes with national impact. In this way, PANCAP has demonstrated the value of functional cooperation to achieve common ends. It has advanced combination HIV prevention activities through the Caribbean Epidemiology Centre (CAREC) one of its core partners, mobilized financial and technical resources through its development partners, provided strategic information through its collaboration with the universities and other policy partners and empowered people through its NGO and civil society connections.
Since its inception in 2005, CBMP has played an invaluable cross cutting role in PANCAP's orientation and strategic direction. In the current context of financial constraints, however, CBMP's Strategic Planning Activity has indicated its four main programmatic objectives: innovative messaging, training of broadcasters, expanding partnership in the multisectoral response and financial sustainability. The realization of these objectives no doubt will play a critical role in the Region achieving its goal of an AIDS-free generation.
So what are some considerations for the CBMP and the broader media grouping in going for gold?
The underlying factor for consideration is that the future is now. The current conversations and decisions must be focused on: what is CBMP's comparative advantage within the PANCAP partnership? At another level, how could it engage the wider Caribbean media to support its programmatic objectives and to make more robust its comparative advantage? And, as it accelerates its response in its contribution to an AIDS-free generation, which target groups are primary and immediate and which are strategic? These are just an example of the questions, for which appropriate answers would, no doubt, make even clearer the strategic directions and establish the innovative basis for attracting resources to this sector of the response.
In all of this, stronger strategic partnerships in a more tightly knitted and cohesive tapestry, seem to be the resonating factor on the race track. A track that also fully utilizes the information and communication technologies, and in tune with some of the recent developments in the "Caribbean Connect" agenda.
Indeed, CBMP's decision to accelerate its programmes with the social media and to collaborate with key populations and, in particular, to involve the Caribbean Vulnerable Communities Coalition in the planning and delivery of the specific elements is strategic for more reasons than one. Including the voice of the marginalized vulnerable and creating openness and innovation in the discussion on eliminating stigma and discrimination, may yet prove to be the biggest area where there is the greatest success. And it must continue.
In its discourses on the critical importance of strategic information and communication, the 19th IAC called for more research that was among other things, relevant and easily utilized. Is this an area where the CBMP could cultivate partnerships that integrate the strands of biomedical, behavioral and policy research by the Region's key institutions in the areas and bring to bear its comparative advantage of innovative message design and dissemination? It is no secret that research in many cases do not see the "light of day" and remain on file, its potential never realized.
I both posit and challenge, the CBMP to become an even more integral partner in the plans for establishing a regular Caribbean Conference on HIV that builds on activities such as the annual scientific conference coordinated by CHRC. In this way, it could help create the environment for engagement of all stakeholders and contending ideas, practices and policies that can help to transform the approaches and attitudes toward an AIDS free generation.
I hasten to acknowledge that successful partnerships require much work and dedication. It requires also adjustment by agencies, in terms of viewing issues from a broad perspective and creating trust and meaningful dialogue across agency/organizational boundaries. And a clear vision and creative leadership are key to success and achievement of its goal.
CBMP's annual report for 2011-2012 provides an impressive array of achievements. The report of CBMP's Strategic Planning Activity identifies a solid vision and a consciousness about the strategic objectives of messaging, training, partnerships and financing.
CBMP must be commended for developing and sustaining a network of broadcasting partners (106 stations in 24 countries) with a daily commitment for broadcasting dedicated messages to reach diverse populations. Its LIVE UP Brand is a significant mechanism for enhancing information education and communication that is far reaching. Its use of twitter, Facebook and U-Tube demonstrates that it is "cool" and relevant. Its Testing Day Initiative has now become institutionalized and the evidence of its impact on the Region's prevention efforts is now being seen. Its strategic partnerships with Foundations such as Kaiser, Elton John, Ford and others have yielded valuable resources for which the Region has had the benefit. Its role in carrying programmes at the 19th IAC targeted at sex workers, drug users, Caribbean migrants and homophobia in general allowed the Caribbean stories, with their achievements and special challenges, to be highlighted in an international forum. And this is significant. Without CBMP the voice of the Caribbean would have been muted and the face of the Caribbean, an oblique image. Indeed if it did not exist we would have had to invent CBMP.
Reaching the Tape
As the designated Champion for CBMP, I am fortunate to be associated with such dynamic and creative leadership. But I challenge CBMP to increase its pace in a race that must conquer the most difficult aspect of the HIV response: eliminating stigma and discrimination which more than any other element distinguishes AIDS from other diseases. It defines the race as a red ribbon event one: a race that revamps the existing status quo with new innovative approaches and an agenda that includes all, including the disabled. A race that requires, particularly at this juncture, an even higher level of corporate responsibility and shared values seen as an investment in the future. A race that requires bold and decisive leadership approaches. It will take no less to achieve gold.
Challenging but exciting times are ahead for the CBMP, as it is for all stakeholders working together to achieve the end of AIDS. Bolt has asked me to tell you GO FOR THE GOLD.__________________________________________________________________________________________________
CBMP PARTNERS WITH UNESCO TO TRAIN YOUNG TV PRODUCERS
The CBMP and the United Nations Educational, Scientific and Cultural Organisation (UNESCO) are once again collaborating to ensure that 30 young Caribbean TV producers are equipped to produce top quality programming on HIV. The UNESCO Kingston Cluster Office for the Caribbean is providing financial support for these three training workshops to be held in Antigua, Jamaica and St. Maarten. The objective is to develop the capacities of 30 Young Caribbean television producers in the making of high quality TV programmes, enable their ability to be part of an international network of TV professionals engaged in HIV prevention and increase the number of credible programmes for license-free exchange worldwide.
The first workshop, which was held in Antigua at beautiful Antigua at the Grand Royal Antiguan Hotel began with an Opening Ceremony for the Workshop which was hosted by Mitzi Allen, of HAMA TV & Productions with Welcome Remarks by Reg Murphy, Secretary-General, Antigua & Barbuda National Commission for UNESCO. An overview of the CBMP/UNESCO Partnership & Context for Workshop, was provided by Dr. Allyson Leacock, Executive Director, CBMP while Dr. Amina Goodwin-Fernandez, Clinical Care Coordinator, National AIDS Programme delivered remarks before the Keynote Address by Dr. The Hon. Edmund Mansoor, Min. of State in the PM's Office responsible for Information, Broadcasting, Science and Technology.
Ten young producers from Antigua, Dominica, Montserrat and Barbados were at this 2-day workshop among their peers from the Caribbean and having completed the training are expected to produce programmes on priority issues in HIV prevention including multiple concurrent partnerships, low levels of condom use, gender-based violence, masculinities and homophobia.
CBMP Executive Director Dr. Allyson Leacock lauded UNESCO for its continued efforts to effectively respond to HIV and AIDS in the Caribbean region and its programme goals that are perfectly aligned with CBMP's core activities. This workshop strengthens UNESCO's expanded partnership with the CBMP.
"Informed and highly trained media professionals are an essential element in the Caribbean response to HIV and AIDS. We are therefore very pleased that UNESCO has once again demonstrated their commitment to the Caribbean response by expanding their partnership with the CBMP. These planned workshops, along with the CBMP/UNESCO Interactive training Tool which was launched in 2009, are effective strategies to ensuring that the region's YV producers are equipped with the necessary tools to effect behaviour change with excellent programming as is currently done by CBMP's 112 stations in 24 countries throughout the region ", Dr. Leacock stated.
She also noted that at the end of this phase of the CBMP/UNESCO partnership, "the region will have a group of young TV producers who are capable of producing accurate, quality materials to complement the body of HIV work currently being produced in the region".
UNESCO's Director for the Kingston Cluster Office for the Caribbean, Dr. Kwame Boafo, stated "The work of the CBMP is critical to making a difference in the region's response. We at UNESCO have targeted young people in the region in much of our work and the LIVE UP Campaign's focus on young people aligns well with UNESCO's goals. Given the positive response to our Interactive Tool launched on World AIDS Day in 2009, we are very pleased to build on this work with the CBMP in 2012 and beyond".
The CBMP and UNESCO first formed this strategic partnership in 2009 with the development of the CBMP/UNESCO interactive learning tool which became a permanent part of the CBMP's LIVE UP website. This interactive tool was designed specifically for media professionals and highlights new and innovative HIV and AIDS learning modules which includes best-practice examples of existing audio/visual content related to HIV/AIDS. The tool was tested in 2009 when it was launched, with field demonstrations and orientation meetings being conducted with forty-two (42) broadcast members in Barbados, St Maarten and Jamaica, as well as workshop participants for LIVE UP: The Show, who came from St. Vincent, Grenada, St. Martin, Guyana, Trinidad and Tobago and the Bahamas. During 2012 Annual CBMP Executive Survey, 86% of surveyed CBMP broadcast members stated that they have found the tool to be effective.
Under this current partnership for these workshops, these 30 young TV producers' newly created content will also be added to the UNESCO Interactive tool on the CBMP's www.iliveup.com website with new content and updated design. The St. Maarten workshop will be convened in October and the Jamaica workshop in November.
View Comments (0)