UNESCO Launches Women Make The News 2012
By CBMP Admin


UNESCO Launches Women Make The News 2012

Launched annually on the occasion of International Women’s Day (8 March), Women Make the News (WMN) is a global policy advocacy initiative aimed at promoting gender equality in the media.

The theme for this year - “Rural women’s access to media and information” – seeks to underscore and stimulate knowledge exchange on:

1) The importance of policies and programmes in favour of access to media and information in rural communities, particularly for rural women;

2) Good practices and successes in this area as undertaken by public service broadcasters, commercial and community media and NGOs working to improve rural women’s access to media and information.

Access to media and information by rural women and men has many important dimensions or entry points. Within the framework of the function of the media to provide information needed by rural women to enhance their economic empowerment and political participation, WMN 2012 focuses on two of these entry points. The first, can and how are rural women and men actually accessing (listen to, read or watch) radio, newspaper and television in their communities and how are community media and new media/technologies helping?  Secondly, are rural women actually in charge media programming, production and broadcast?

Collaborative Action

We are inviting editors-in-chief of newspapers, radio, television on and offline to join UNESCO’s initiative, and to produce special supplements/programmes on this topic and/or to entrust women journalists and reporters with editorial responsibility for the newsroom on International Women’s Day or a limited period over the duration of the WMN initiative. The WMN 2012 will continue until 30 April.

UNESCO together with its partners are also inviting media organizations, professional associations, journalists’ unions, women and men working in the media and civil society to use this platform to share your thoughts on the 2012 WMN theme. Do you have internal policies that address this topic? What interesting programmes have you developed whether it is on radio, television, newspaper, online which are led by media house or NGO? What were some of your challenges? How did you involve rural women and men? What are some of the creative ways you have mainstream gender issues? Through these and other questions, share your, experience, good practices and recommendations in promoting rural women’s access to media and information. Kindly submit your contribution to us by 30 March 2012 via this website www.unesco.org/new/en/communication-and-information/crosscutting-priorities/gender/women-make-the-news/ using the Join the advocacy box (top right). It will contribute to knowledge exchange on actions to address issues surrounding rural women’s access to media and information. Based on their relevance, stories shared will be featured on the ‘Women Make the News 2012” web page.

Also available on the website are downloadable banners and a logo that can be used to promote Women Make the News in your Organization. These banners and logo cannot be used for marketing, advertising or in ways which are inconsistent with UNESCO’s mission.

Other information includes:

•    Collaborative action

•    Facts and figures

•    Audio clips for free use

•    Related UNESCO activities

•    Partners